Happy Earth Day, friends! I'm very excited to announce the official debut of the (I'm Your) Heat Pump music video!
You can watch directly on YouTube, but I recommend checking it out via this entertaining blog post on the history of the song from Friday Apaliski, communications director for The Switch Is On. As Friday relates, it was a conversation she and I had about a year ago that spawned the unlikely idea of writing music about home electrification. She has been the song's biggest advocate every step of the way, and the video would not have happened without her and the entire Switch Is On team. They hired a great marketing firm here in Berkeley, Polytechnic, who in turn hired the crack video team at Be Media to direct and produce the video, and they secured a corporate sponsor (Mitsubishi - you may notice their equipment prominently featured, and that's cool because I am a happy Mitsubishi heat pump owner myself), AND they did it all in what I understand is record time.
You can watch directly on YouTube, but I recommend checking it out via this entertaining blog post on the history of the song from Friday Apaliski, communications director for The Switch Is On. As Friday relates, it was a conversation she and I had about a year ago that spawned the unlikely idea of writing music about home electrification. She has been the song's biggest advocate every step of the way, and the video would not have happened without her and the entire Switch Is On team. They hired a great marketing firm here in Berkeley, Polytechnic, who in turn hired the crack video team at Be Media to direct and produce the video, and they secured a corporate sponsor (Mitsubishi - you may notice their equipment prominently featured, and that's cool because I am a happy Mitsubishi heat pump owner myself), AND they did it all in what I understand is record time.
 | It's been such a whirlwind that I have neglected to share this great piece on the song that aired last month on KQED (SF public radio - the largest NPR station in the country, I'm told) by climate reporter Laura Klivans. Vocalist Will Hammond, Jr. and I also appeared on a recent podcast by Impact Alpha, which reports on climate investment (but went a bit outside their norm to report on a certain seductive heat pump). Our portion starts at about the 18-minute mark. It was a thrill to officially premiere to video for a live audience on Saturday, at the sold-out Wild and Scenic Film Festival here in Berkeley, hosted by my chapter of Citizens' Climate Lobby. Lots of good laughs in all the right places. It was very satisfying. Of course the goal here is the get the word out about the joys and climate benefits of heat pumps, so if you like the video, please share it with all your people! In addition to the Switch Is On post, you can share my posts on Facebook and LinkedIn if that's your thang. |
| Please enjoy some additional photos from the April 10 video shoot! Some are mine, some come courtesy of Polytechnic creative director, Tanya Spanier (another major champion of the project).  Golden Tiger gets into wardrobe  Will, Mike, Friday, and Tanya, all smiles just seconds after wrapping |  Will Hammond appears larger than life at the video's debut on April 20.  View from behind the (very cool robotic) camera |
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